1. Concept – A simple yet good concept is essential to making a good poster. You should be able to explain your poster in one sentence.
2. Personal – Take the subject matter to heart.
3. Provote – Make sure your poster gets a reaction from the viewer.
4. Empathy – Show understanding for whom your poster effects the most.
5. Negative/Positive – Your poster can show a negative or positive attitude towards a brief.
6. See – Always remember people see with their eyes. Try to catch their attention.
7. Connect – How do I connect to the general audience and the people concerning this problem?
8. Universal – Your poster should reach a wide audience. So that everyone around the world is effected by your poster in some way.
9. Put yourself in their shoes – Try to put yourself in the mindset of the people your poster effects. Also what experiences and situations they would go through in their life.
10. Why? – Ask yourself why am I creating this poster?
by Christopher Scott
Altan Klamovka Gallery
Prague, 17 January – 2 February, 2012
“I can imagine you in the next 30 years. You will be an old man like me. But this time you will be as important as Milton Glaser. I’m happy to know you.”