1.  Concept – A simple yet good concept is essential to making a good poster.  You should be able to explain your poster in one sentence.

2.  Personal – Take the subject matter to heart.

3.  Provote – Make sure your poster gets a reaction from the viewer.

4.  Empathy – Show understanding for whom your poster effects the most.

5.  Negative/Positive – Your poster can show a negative or positive attitude towards a brief.

6.  See – Always remember people see with their eyes.  Try to catch their attention.

7.  Connect –  How do I connect to the general audience and the people concerning this problem?

8.  Universal – Your poster should reach a wide audience.  So that everyone around the world is effected by your poster in some way.

9.  Put yourself in their shoes – Try to put yourself in the mindset of the people your poster effects.  Also what experiences and situations they would go through in their life.

10.  Why? – Ask yourself why am I creating this poster?

by Christopher Scott

http://christopherscottdesigner.com
http://www.facebook.com/christopher.scott.designer
@csgraphi